Buying shoes and finding your right shoe size can be difficult. Sure, some of us have no problems just slipping into the standard size for every single brand they try…many of us have a lot of trouble finding shoes that fit. More people than you might think, in fact; Nike says that up to 3 out of 5 people could be wandering around their daily life in the wrong size shoe.

That must be uncomfortable. It’s also why they invented Nike Fit.

Advanced App Tech. Everyday Nike Shoes.

Nike Fit is an app that uses a “proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms” to measure the shape and size of both your feet. The software maps your feet out according to 13 different data points, getting an exact diagram and virtual model. It then recommends the right shoe size for both feet, tailoring those recommendations to Nike’s different styles and shoes out there.

Nike Fit App

This unique process and combination allow you to find the perfect shoe and perfect size, in the style you want…with less hassle and less room for error.  Save your individual foot “profile” in your account and access it when shoe shopping online. You can also use it a Nike retail stores; we imagine that, combined with the act of physically trying the shoe on…you’ll find something that fits like a glove.

Easy Shopping Experience With Nike Fit

No more need for using those creaky metal measuring devices at the store, no more guesswork when ordering online, and fewer returns. Sounds like a win to us – and for Nike, who is definitely aware that most people are now buying their shoes online.

Nike Fit will be available for download in July.