Shinola has just released their first dress watch, and it’s a beauty. Handcrafted in Shinola’s hometown of Detroit, Michigan, The Bedrock (named after Shinola’s parent company) is a slim, minimalist 42mm watch, with Shinola’s Argonite 1069 high-accuracy quartz movement.

There is a small subdial above the 6 o’clock index, and second markers at fifteen, thirty, forty-five, and sixty. There is also a Super Luminova coating on the hands to help you pick them out more easily in the dark, and the entire watch is water-resistant up to 5ATM.

The face itself comes in 5 different colors – green, blue, brown, black and white, and the strap comes in both a minimal brown and black leather. Thanks to its exceptionally slim profile, it fits easily under both your shirt sleeve and your suit jacket.

And while the Bedrock is minimal enough as a dress watch, it’s still casual enough for everyday wear. Shinola watches aren’t cheap…but they sure do look great with any outfit.


  • 42mm
  • Water resistant to 5 ATM
  • Leather strap
  • Quartz movement
  • Super lumi-nova coated hands
  • Double curved sapphire crystal
  • Handcrafted in Michigan
  • Stainless Steel Build
  • Available in 5 different colors with black, brown or tan straps
  • Made in Detroit, MI



Shinola Bedrock Dress Watch Blue Shinola Bedrock Dress Watch_Back View Shinola Bedrock Dress Watch Gold Shinola Bedrock Dress Watch_white front view Shinola Bedrock Dress Watch Black front view