Swedish watchmaker Kronaby aims to make the best-looking, classiest smartwatches you’ll find, and their first model seems to have done just that. The Kronaby Apex is designed, Kronaby says, with “motion and durability in mind.” It’s a classic steel dress watch, with a 43mm stainless case, double domed sapphire crystal, and matte black face with Super-LumiNova numbers.

But what really makes this watch special is it’s connectivity and smart features. There is notification filtering, which makes sure you are only notified from the people you choose and aren’t distracted by needless other notifications. There are a whole host of other cool features like motion tracking, which alerts you when you’ve been sitting too long, a silent alarm, automatic time zones, camera remote, and Geotagging, just to name a few. The battery can even last up to two years (with light usage).

All that is wrapped up in a shiny, attractive package that is at home with your favorite suite and pair of brogues, as it is walking around everyday. You can also choose from leather or cloth straps if you prefer a more relaxed, casual getup.

Kronaby Apex Connected Watch Features

  • Case: 43 mm
  • Stainless steel case
  • Double domed sapphire crystal
  • Matte black with white Super-LumiNova face
  • Automatic time zone tracking
  • Filtered notifications
  • One-touch for call rejecting
  • Silent alarm
  • Battery life up to 2 years
  • Step counting
  • Built in Timer
  • Camera remote
  • Phone tracker
  • Music control
  • Geotag
  • Push button alerts other users of your location
Kronaby Apex Smart Watch Black Kronaby Apex Smart Watch